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[hong kong] regional account manager

Published Saturday, June 24 by adcareers | E-mail this post

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Closing Date: 30 Jul 2006


Title
Regional Account Manager, Carat International, Asia Pacific

Location
Carat International, Asia Pacific (Hong Kong Office)


An opportunity to work for the world’s largest independent media agency – Carat. We are one of the fastest growing communications agencies in Asia Pacific. We pride ourselves on engaging, innovative and effective communications solutions for a list of distinguished clients.


Be a part of a dynamic and fun regional team, which is a hub of excellence in the region.

Your role would be:

A. Account Management


Have responsibility for the day to day running of the following accounts:

adidas, Reebok and Philips.


This involves:

*manage the running of the accounts and ensuring all aspects of the account are running smoothly
*Build strong client relationships
*Develop and maintain good relationships with the 13 local Carat offices in APAC and the International London office.
*Have an existing relationship with the pan-regional media owners and knowledge of research
*Work closely with the digital resource in the regional team. It is essential offline and online plans are seamless
*Gather information and analyse data to produce regional reports as briefed
*Manage 1 Account Executive not just on day to day but on-going development needs.
*Work collaboratively with clients other partner agencies.
*Maintain high standards within the region produce exemplary work
*Love sport!


B. Background

The role is primarily to manage the adidas, Reebok and Philips accounts across the Asia Pac region. This involves liaison with the global team at CI in London and reporting to the Regional Business Director in HK.


The management of adidas, Reebok and Philips requires global directives (strategy, budget allocation, formats, approvals etc) to be implemented in the region as far as possible. It is your role to understand the local requirements and nuances and explain these to the global team and vice versa. You are also expected to contribute to the initiation, development and sharing of creative media ideas, creating regional initiatives with/without media owners. Also the application and usage of the tools and available research.


As a key member of the regional team it is your responsibility to enhance the Carat brand name and values. Standards are a high priority in APAC as is best practice, it will be your responsibility to assist in their implementation and maintenance as part of your regional role and dealings with the local Carat offices.


C. Carat International, Asia Pacific Overview


Over 50% of Carat’s global billings is derived from clients residing at multiple locations. Carat International exists to help manage these clients. The role of CI Asia Pacific is:

1. Facilitate improved media knowledge and network co-operation
2. Provide a collaborative framework for client & network community
3. Manage international clients
4. Set standards for region & support local markets
5. Build best practice and share experience within the group
6. Develop efficient and reliable reporting and analysis of the regional media activities within the group
7. Communication with global network
8. Develop existing business geographically
9. Provide additional high value services (like comms planning, digital)
10. Win international new business
11. Business information/knowledge management
12. Anticipate market developments through media knowledge and trends


Please send your CV and covering letter to stephanie.chau@carat.com (+852 25348008)

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